29 March، 2023

News from Emirates

FGV Enhances Global Presence via Notable Showcase at Gulfood 2023

 

 

KUALA LUMPUR – FGV Holdings Berhad (FGV), Malaysia’s premier food and agri-business company recently participated in Gulfood 2023, which was held at the Dubai World Trade Center from 20 to 24 February. The company’s stronger participation was a testament to its commitment to establishing a solid presence in the global food market in line with its vision to delivering sustainable foods and agriproducts to the world.
FGV has been participating in Gulfood since 2014, and this year, the Group had a larger exhibition booth, supported by over 30 ground staff. The booth was part of the Malaysia pavilion in collaboration with Malaysia External Trade Development Corporation (MATRADE). During the 5- day event, FGV generated approximately RM30 million in order enquiries, mainly for FGV’s Refined Bleached Deodorised (RBD) Palm Olein, as well as its fats products such as margarine, shortening, and vegetable ghee.
This success is a testament to FGV’s commitment to establishing a solid presence in the global food market. Furthermore, the demand for Malaysian F&B products in the Middle East and North Africa (MENA) region has been growing in popularity, making it one of the strongest areas for FGV’s business expansion. Currently, FGV’s export products are sold in packed size to international traders and direct buyers.
“We are very pleased with the positive feedback we received at Gulfood 2023 and we look forward to having continued growth in the MENA market. Our commitment to providing premium food products, combined with our dedication to sustainable agri-business practices, sets us apart as a leader in the industry. At FGV, we aim to provide the best value for our customers and contribute to a sustainable future,” said Dato’ Nazrul Mansor, Group Chief Executive Officer of FGV.


At the event, FGV showcased its range of food products and provided visitors with the sampling of its popular SAJI, ADELA & SERI PELANGI brands, as well as fresh produce such as the fresh MD2 pineapples under the Ladang’57 label. In addition to its existing offerings, FGV took the opportunity to launch ADELA Margarine, which is part of the company’s strategy to expand its customer base in the MENA market. FGV currently operates in more than 10 countries across Asia, the Middle East, North America, and Europe.
Gulfood 2023 was participated by more than 5,000 companies across the globe. As one of the largest food and beverage exhibitions in the world, Gulfood provides a platform for companies to showcase their products and network with industry players.


FGV Holdings Berhad (FGV) is Malaysia’s leading global agri-business and is one of the world’s largest producers of Crude Palm Oil (CPO). FGV’s operations stretch across 10 countries in Asia, the Middle East, North America and Europe and are focused on five main sectors; Plantation, Sugar, Logistics and Support Businesses, Integrated Farming and Consumer Products. As the Group’s core business, the Plantation Sector possesses a fully integrated palm value chain of upstream, processing and downstream activities. FGV also owns one of the world’s largest bulking and storage facilities for vegetable oil, and is Malaysia’s top refined sugar producer. FGV is embarking on aggressive integrated farming activities with business components inclusive of cash crops, paddy and rice, animal nutrition and protein, livestock as well as dairy farming. Besides that, FGV is also a well-known FMCG player in the country where it markets a wide range of branded and preferred consumer food products such as SAJI, ADELA, TIGA UDANG, SERI PELANGI, LADANG’57 and BRIGHT COW. With a workforce of more than 45,000, FGV aspires to delivering sustainable foods and agriproducts to the world.

You may have missed

2 min read

Ramadan is a time for togetherness and reflection, and Homes r Us believes every home has a story to tell. In celebration of the Holy Month, the brand has put together a variety of ideas to help customers reflect on their style. In that spirit, the home décor and furniture brand launched its Ramadan 2023 collection. In this year’s collection, you’ll find ideas for hosting iftars and celebrations with friends and family for unforgettable memories. In the UAE, each home appears distinct, as a diverse array of traditions, customs, gatherings, and enriching stories breathe life into them. Every part of Ramadan reflects the identity of the people who live in these homes, from the food to the clothes to the gifts to even the furniture. There’s a solution for every home in the brand’s latest collection. With its minimalist design, soft hues, and textures, the “White Canvas” theme exudes serenity and tranquillity. The “Forest Forage” theme features carefully chosen accessories and furniture inspired by the earth and forest elements to bring nature into the home. Those with modern home designs can add a touch of contemporary elegance with the “Industrial Sleek” theme, blending contrasting textures and hues for a modern loft appeal. Homes r Us is also adding opulent lanterns and dinnerware to its dining collection, suitable for hosting lavish iftars. The brand is a one-stop shop for all Ramadan needs, enabling the idyllic setting for family stories. Homes r Us understands that different cultures celebrate Ramadan differently. That’s why the collection caters to all tastes and styles. With new stores opening in Fujairah and Jumeirah at 777 Mall, Homes r Us will soon expand its reach. There will also be a refreshed, more expansive store in the Arabian Centre. The newly opened stores will have an expanded portfolio of products while keeping the tastes of local customers in mind. To make shopping even more convenient, Homes r Us is offering free delivery and assembly on a minimum purchase of AED 1000 to its customers. The new Ramadan collection can be browsed in-store or online at https://www.homesrus.ae/en/catalogues.