28 February، 2024

News from Emirates

UTC celebrates 50 years with renovated Abu Dhabi showroom and Design ME Award

 DUBAI, UAE, January 2023: Universal Trading Company (UTC), a name that has become synonymous with premium home and kitchen appliances, is marking a milestone occasion this year as it celebrates its 50th anniversary in the region.

UTC is the exclusive UAE distributor of world-renowned home and kitchen brands such as Nolte Küchen, AEG, IGNIS, Turbo Air, among others and have been supplying European kitchens and appliances to large-scale residential and retail projects and to direct consumers such as Tilal Al Ghaf project Harmony 1, 2 and 3.

A testament to its commitment to excellence is the renovation of its famed Abu Dhabi showroom, which also received the award for Best Independent Kitchen Showroom in Dubai at the Design ME Awards 2022. Organized by Design Middle East, a magazine that brings together a carefully curated selection of architecture and interiors from the Gulf, Levant, and beyond, the Design Middle East Awards celebrates the creative best and foremost from the region’s design and architecture industry.


Located at the prime street of the capital, UTC’s showroom in Abu Dhabi is a 288 sqm. space that showcases five kitchen displays, with a full range of home and kitchen appliances from UTC’s portfolio of premium European brands. The showroom recently held its grand launch, which was attended by Katja Decker, Head of Press and Economic Affairs of the German Embassy Abu Dhabi, notable members of the media, movers and shakers of the industry such as Lana Kaati from UAE Moms Group and Nisrine Harfnoon, a renowned interior designer.

Aside from enjoying a tour of the spacious showroom, guests were also able to experience cooking demonstrations by distinguished Chef Amna Al Hashemi, founder of Mitts & Trays Café Restaurant and Another One Catering, and to partake of her tasty culinary creations at the event.

UTC’s showroom at Abu Dhabi brings to life the company’s commitment towards providing companies and homeowners with the highest standards of kitchen concepts, technology and designs. Its kitchen displays highlight a range of finishes, styles, materials and colors, allowing customers to envision their ideal space based on their different needs. From rustic to ultra-modern, from bachelor’s pad to a mom’s dream kitchen, UTC’s showroom offers design inspiration and practical solutions to spark creativity and joy in all types of people.  Among the brands on display at the showroom are Nolte Küchen’s 100% made in Germany Kitchen and Spa Cabinets, AEG and IGNIS appliances and Turbo Air cooker hoods.

UTC is also the exclusive distributor of Nolte Küchen, with a partnership that has been growing strong for 15 years. With over 90 years of experience in the industry, Nolte Küchen has won the hearts of consumers after being voted Germany’s most popular kitchen brand for three consecutive years and produces over 1,500 kitchens per day. With its commitment to innovation and sustainability, Nolte Küchen is the only kitchen and furniture manufacturer that currently holds two of the world’s most important environmental certificates – PEFC (Programme for the Endorsement of Forest Certification Schemes) and FSC (Forest Stewardship Council).

“We are very excited to be celebrating 50 years in the industry, five decades of providing homeowners and companies with European brands of the highest quality that will allow them to realize their creative vision for their spaces and at the same time, improve their quality of life as well. We are very grateful for the trust of our loyal customers and we look forward to bringing you more smart, innovative solutions in our latest showroom, accompanied with the unfailing care and customer service that UTC is known for,” said Ziad Abdel Nour, General Manager of Universal Trading Company.

To know more about UTC and Nolte, visit www.utc.ae and www.noltemiddleast.com.

Visit Universal Trading Company’s Nolte Küchen showroom at the following locations:

Location: Umm Al Sheif, Sheikh Zayed Road, Ruby 2 Building Dubai, UAE
Phone Number: 04 282 3443

Location: 118th Street, Sanaiya, Al Ain, UAE

Phone Number: 03 721 6660

Location: Al Markaziyah West W5, Abu Dhabi, UAE

Phone Number: 02 633 5331