30 March، 2023

News from Emirates

Dubai to Host Official BudX FIFA Fan Festival™, One of Six International FIFA Fan Festival events in the World, Welcoming 10,000 Daily Fans



 Dubai, UAE (24 October 2022): Dubai will host one of the three flagship International FIFA Fan FestivalsTM during the FIFA World Cup Qatar 2022TM, hosting up to 10,000 fans per day set against an iconic vista at Dubai Harbour, the extraordinary seafront district. The FIFA Fan FestivalTM will also be held in London, Mexico City, Rio de Janeiro, São Paulo, and Seoul.

Screening every minute of every game of this year’s FIFA World CupTM on custom-designed gigantic 330sqm screens featuring cutting edge 4D audio, fans will feel the true ambiance of the games and cheer along with people from around the world with every goal. Visitors to the BUDX FIFA Fan Festival™ will be treated to live entertainment with state-of-the-art immersive technology and breath-taking skyline views, brought to you by AB InBev and its flagship brand Budweiser. Confirmed official event partner is adidas alongside the venue partner Dubai Harbour.

Produced by BRAG, this vibrant entertainment space has been designed to capture the imagination of the public, transforming Dubai Harbour into an extraordinary luxury football and entertainment experience from the 20th of November until the 18th of December. One of only three flagship International FIFA Fan FestivalsTM globally, the Middle East’s edition is set to be the best place to watch all the action for those that want to dive into a completely immersive football experience.


To add to the thrill of the games, several local and international live acts and DJs will take to the stage both between matches and after the final game of the day. With plenty of games and activities on hand as well, including some exclusive adidas entertainment, this is set to be the best place to catch the FIFA World Cup™ moments. The welcoming atmosphere aims to bring people together to celebrate the joys of sport, while creating festival vibes with some sensational music and entertainment also in store.

Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), commented: “As momentum accelerates ahead of the region’s first FIFA World Cup™ in Qatar, Dubai is privileged to be chosen as one of three cities globally to host an official flagship FIFA Fan Festival™. As we gear up to welcome football fans and sports enthusiasts, this FIFA-endorsed event at Dubai Harbour will further reinforce Dubai’s position as an international events hub and serve as a catalyst to the growth of sports tourism in line with the vision of His Highness, Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai. The special celebration of football across our city will also perfectly complement the diversity of leisure, lifestyle and sports offerings that Dubai is promising residents and visitors throughout the FIFA World Cup™ season.”

This festival of football will also give attendees the chance to explore some of the most unique F&B offerings, featuring culinary delights, to be enjoyed throughout the greatest sporting event on earth. With some delicious light bites, juicy burgers, tasty finger food, and plenty of beverages for the legal drinking age consumers.

As an official FIFA partner, adidas is set to introduce a 1050sqm experiential space within the official FIFA Fanzone where football fanatics will be able to watch matches, test products, meet their favourite legends, shop localised product and watch the games inside the adidas space. The Al Rihla Camp is an unrivalled football and entertainment experience and immersive brand space that aims to bring to life the love of the game through engaging activations with regional football clubs and communities, as well as exclusive retail experiences and content creation spaces.

The BudX FIFA Fan Festival™ at Dubai Harbour is set to be the best backdrop in UAE for this 21+ event. Opening 2 hours before the first kick-off every day right up until 3am, visitors are encouraged to use public transport for this unrivalled viewing unique experience.

For more information on the official BudX FIFA Fan Festival™, visit www.budxfifadubai.com or tag @budxfifadubai on Instagram.

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