3 March، 2024

News from Emirates

Finding Magic in Magic Box Toys

10 May 2022, Dubai, United Arab Emirates: The renowned Magic Box range of Kookyloos and T-Racers toys from Spain will be distributed in the UAE by Jazeel Distribution, the UAE’s leading distributor of toys, collectibles, novelty, apparel, and hobby products from Japan, the United States, Hong Kong, and the European Union.

Magic Box International, also known as Magic Box Toys is a publisher and manufacturer of children’s collectible products. Magic Box International, founded in the early 1990s and headquartered in Barcelona, Spain, has become a brand name recognized by children throughout Europe and, increasingly, in markets around the world, with five different brands catering to different age groups under its umbrella. The company that created GoGo Crazy Bones, Zomlings, and the first Spice Girls photo album has a proven track record of creating trends and inventing new concepts.

Magic Box’s KookyLoos Express Yourself is a collection of 12 Dolls for girls, each with three different facial expressions that can be changed with a single click, as well as a collection of mix’n’match accessories to discover, hidden in little paper envelopes. These can be used to customize each doll’s fashion look. The initial range is completed by two mini playsets.

Magic Box Toys has introduced a completely new vehicle concept for boys, allowing them to swap parts to create their favorite cars, which they can then race. T-Racers are made up of five different parts that can be interchanged to create 500 different combinations, allowing children to personalize their vehicles.

The Kookyloos and T-racers toy lines are brought to life in 3D YouTube Webisodes. Each player has their own set of abilities and skills. Furthermore, each toy component has a distinct ability or characteristic that children enjoy mixing and matching.

We’re excited to be distributing the Magic Box toy line in the UAE, and we hope that our selection of toys will allow young fans to broaden their horizons and dream big with role playing” said Hassan Tamimi, Managing Director of Jazeel Distribution.

The Magic Box toy range will soon be available at The Little Things Store and other major UAE toy retailers.