Dubai, UAE – 31 March 2022: CASIO Middle East, the creator of the most durable watches in the industry, G-SHOCK announced the partnership with leading football team, Shabab Al Ahli Football Club to launch exclusive release of 200 pieces of limited-edition watches. The exclusive watch will be on display at Shabab Al Ahli merchandise store.
The partnership between G-SHOCK and the football club is expected to ramp up excitement and build momentum for the upcoming Qatar World Cup 2022 in October for all football, G-SHOCK, and Shabab Al Ahli fans out there.
The signing ceremony to announce the partnership with Shabab Al Ahli Football Club and the release of these limited-edition timepieces was in the presence of Mr. Takashi Seimiya, Managing Director of Casio Middle East FZE, Dr Khalid AlZahed
CEO of Shabab Al Ahli FC and Mr. Abdullatif AlSayegh, Commercial & Media communications Director of Shabab Al Ahli FC including and Yahya Ghassani, one of club’s top players and the UAE National team.
The watch brand is known for its endless pursuit of strength in its creations which is visible in G-SHOCK’s tough watches that are made to weather wear and tear of the highest degree. G-SHOCK’s collaboration with Al Shabab Al Ahli saw the creation of the unique watch with triple indicator and a timeless metal bezel along with straps that showcase the club’s emblem. Complete with the Emirati Football Club’s branding and colours, these new collaboration timepieces are perfect for G-SHOCK fans, Shabab Al Ahli fans, and football fans in general.
On the occasion, Mr. Takashi Seimiya, Managing Director, Casio Middle East FZE, said, “G-SHOCK collaborates with some of the finest football clubs and sports entities from around the world. Sports is in our DNA. As a leading global brand, we are always acutely focused on growing stronger and closer relationships with our customers – people who find everything sports just as fascinating as we do. We highly value partnerships and collaborations. They are ingrained in the G-SHOCK culture, which is why we are very excited about this latest partnership with Shabab Al Ahli Football Club.”
Seimiya added, “We are in a region where there is deep passion for football. You can see the sport adopted in schools and communities. This is why we want to collaborate with known football entities. We intend to continue exploring football clubs in countries such as KSA, Egypt, and North Africa and we are confident that our future plans will bring exciting new surprises for our customers.”
Mr. Abdullatif Alsayegh, Commercial & Media communications Director Shabab Alahli commented, “We are excited with this collaboration with a leading brand such as CASIO G-SHOCK. Shabab Al Ahli has been around for a very long time and, as a brand that shares the collective vision of promoting an active lifestyle and a healthier living, this association will not only help us raise awareness but at the same time elevate our brand regionally and globally. The constant partnership between the private and public sector is always encouraged as it always results in great outcomes and that is what we are confident this partnership will bring both parties.”
Over the years, G-SHOCK has become famous for its noteworthy collaborations. It also partnered with FC Barcelona earlier this year that saw the release of the clubs branded timepieces. The brand actively collaborates with champions in the sports, art, and music worlds which is testament to its diverse and athletic DNA.
Apart from football, G-SHOCK continues to elevate and foster local talents through noteworthy regional partnerships under its belt such as organizing and online music festival to support local artists and launched two distinct watches with the partnership of two renowned local designers.