2 October، 2022

News from Emirates

Samsung Galaxy A53 5G now available for pre-orders across the UAE

 The Galaxy A53 5G gives you the power to make every day awesome, built with a stylish, sleek design, and packed with many of the powerful and fun features from the Galaxy S series

Dubai, UAE – March 18 2022 – Samsung Gulf Electronics today announced that the Galaxy A53 5G is now available for pre-order across the UAE. Bringing you unfiltered creativity and openness, the latest addition to the Galaxy A series is designed for durability with water and dust resistance. Its Awesome display offers a window to see, explore and create with vivid outdoor visibility, coupled with Galaxy’s signature high-resolution AI camera. With Galaxy A53 5G’s two-day battery life and SuperFast Charging, viewing, streaming, and more can last longer.

“I am delighted to be announcing that the Galaxy A53 5G is now available across the UAE and GCC for pre-orders. This truly accessible smart Galaxy device is part of our signature A series, designed for everyone to enjoy the new features powered by Samsung. In fact, the Galaxy A series represents the most popular smartphone category, leading the way for customers to enjoy the latest Galaxy innovations. Its beautiful design, relentless battery life and high-resolution camera makes up for an outstanding Samsung Galaxy experience.” said Osman Albora, Head of Mobile Experience Division, Samsung Gulf Electronics.

Capture an Awesome Shot in any situation

Whether creating content or sharing it with friends, Galaxy A53 5G offers an advanced, next-level camera experience, packed with many of the powerful and fun features from the Galaxy S series. Galaxy A53 5G’s quad-camera system features a 64MP OIS Camera with VDIS technology that takes crisp and steady shots every time. Meanwhile, a high-resolution 32MP front camera delivers great selfies and clear video call experiences. Fueled by a brand new 5nm processor, the new Galaxy A53 5G innovative AI-powered camera makes every image look awesome – even in low lighting. Improved Night mode automatically synthesizes up to 12 images at once, so night photos look bright, with less noise. And when shooting video in low-light environments, the device’s framerate is automatically adjusted to create bright, clear videos. The enhanced Portrait mode captures depth and subject outlines more accurately with dual cameras and powerful AI. Additionally, with Fun mode, moments can be amplified using playful filters and effects that now work with the Ultra-wide lens. Plus, Photo Remaster breathes new life into old and low quality photos, and Object eraser removes photo bombers in the background.

Maximize Viewing Experiences Anywhere, Anytime

In the past, a sunny day could make it hard to see what’s on a smartphone screen, but the new Galaxy A53 5G intelligent algorithm ensures the display comes through in vivid detail, even outside. Its expansive 6.5-inch[1] Super AMOLED display also offers a 120Hz refresh rate for an immersive experience. It is also equipped with up to two-day battery[2] life and 25W Super-Fast Charging[3] – so viewing, streaming and more can last longer.

Beautiful, Durable, Purposeful Design

The new Galaxy A53 5G is expertly crafted to be fashionable, functional, and sustainable. The device’s slim bezel creates a smooth, stylish look and Ambient Edge design seamlessly blends the camera with the body of the phone. It features the tough Corning® Gorilla® Glass 5 and IP67[4] water and dust resistance, providing enhanced durability and peace of mind.

Samsung has always challenged what’s possible with technology and will continue to rethink how best to use the planet’s resources. Announced in August 2021 with Galaxy for the Planet, Samsung is committed to delivering tangible environmental actions to help make the planet healthier by 2025. Building on Samsung’s sustainability efforts, the Galaxy A series[5] removes the charger plug and reduces the size of the packaging. Packaging also uses sustainably sourced paper, while the device itself uses recycled post-consumer materials (PCM) for the side buttons and SIM card trays. Beyond materials, the longevity of the new A series is extended. The new series also guarantees up to four generations of One UI and Android OS upgrades and up to five years of security updates.

The Connected Galaxy Experience, Secure and at Your Fingertips

The new Galaxy A53 5G ensures data and information stay protected, secured by the defense-grade Samsung Knox. When storing private photos, notes and apps, Secure Folder offers users an encrypted, digital safe, so only they can access its contents. Using Private Share[6], users can control exactly who has access to files and for how long. Galaxy A53 5G will also include the new Samsung Wallet[7], a convenient and protected place to safely store everything from boarding passes to credit cards. Galaxy A53 5G works seamlessly with other Galaxy devices for the full connected Galaxy ecosystem experience.

The Galaxy A53 5G will be available for pre-orders across the UAE from March 18th to 25th  and comes with Samsung Care+ for two years.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

[1] Measured diagonally, the screen size is 6.5″ in the full rectangle and 6.3″ accounting for the rounded corners. The actual viewable area is less due to the rounded corners and the camera hole.

[2] Estimated against the usage profile of an average/typical user. Independently assessed by Strategy Analytics between 2022.01.20–01.31 in UK with pre-release versions of SM-A536 and SM-A336 under default setting using LTE and 5G Sub6 networks (NOT tested under 5G mmWave network). Actual battery life varies by network environment, features and apps used, frequency of calls and messages, number of times charged, and many other factors.

[3] Wall charger sold separately; use only Samsung-approved chargers and cables. To avoid injury or damage to your device, do not use incompatible, worn or damaged batteries, chargers or cables. Supports up to 25W Super Fast Charging. For more information on your device, please visit www.samsung.com.

[4] Based on test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for use in beaches, pools or near soapy water. Safe against low water pressure only. Rinse residue/dry after wet.

[5] Select Galaxy A devices launched in 2022 (A53 5G, A33 5G, A13, A23, A73 5G) and more to come.

[6] Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.

[7] Samsung Wallet will be supported on both Galaxy A53 5G 5G and Galaxy A33 5G. Availability and timing may vary depending on market.