29 November، 2023

News from Emirates

Rotana Media Services partners with Fatafeat, part of Discovery Inc.

Becoming the brand’s Exclusive Advertising Media Representative

Dubai, 3 February 2022: As of today, Rotana Media Services (RMS) is excited to announce that Discovery Inc. has appointed RMS to be the sole media representative for its Flagship brand Fatafeat in the MENA region.

Fatafeat brings Arabic cooking to people’s home since 2006 and is the go-to destination for all food lovers of the Arab world. Both local and international chefs show a diverse range of recipes and the brand has an unparalleled reach and presence across all major platforms.

President of RMS, Nezar Nagro stated: “It is with great pleasure to share with all of you that Rotana Media Services has won the exclusive media representation for Fatafeat across all Platforms. A brand that has attained a well-deserved place in every home around the Arabic world, we are excited to work with such a partner and be able to bring new opportunities to our clients in the region.

We see this addition as another steppingstone along our rapidly rising growth path. Our growth has been consistently increasing each year, with additions such as these we are confident that it will only accelerate further.”

Layla Tamim, Head of Ad Sales and Brand Partnerships MENA, Discovery Inc. said: “We are excited to be partnering with Rotana Media Services, whose expertise in offering specialized media solutions will help build on Fatafeat’s success in helping clients achieve their advertising goals. Fatafeat has become one of the most beloved Arabic channels in the Middle East, cultivating dedicated viewers through beIN and Jawwy STC. The growing demand for Fatafeat content inspired us to build a 360-brand experience, expanding our ecosystem through solid partnerships, including our recent collaboration with audio streaming platform, Deezer, and integration in the first Arabic Alexa. Partnering our strong-growing brand with Rotana Media Services’ media prowess will allow us to develop more bespoke offerings and deliver even better brand experiences to our fans and clients.”

About Discovery, Inc.
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in over 220 countries and territories and nearly 50 languages.
For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.

About Fatafeat

Fatafeat was launched in 2006 as the first Arabic channel in the Middle East specialized in culinary arts. It is part of Discovery Communications and a subsidiary of Takhayal Entertainment.  Broadcasting its programs to more than 55 million families in 21 Arabic-speaking countries across the Middle East and North Africa, Fatafeat offers the best in innovative and creative ideas in cooking delicious dishes from a talented team of local and international chefs to inspire and entertain the whole family.

About RMS
Rotana media Service is part of Rotana Media Group the world’s largest Arabic music production company, the owner of a network of TV channels and the possessor of the biggest Arabic Movie Library.
RMS have a diverse portfolio of media representation including TV, Outdoor, digital, social media, influencer marketing, content creation and music stream platform.